What is Booked Business?
Booked Business Definition
Booked business refers to revenue that a company has already contracted to receive but has not yet earned. This can include revenue from services that have been performed but not yet billed, as well as revenue from products that have been sold but not yet shipped.
Booked business is important for companies because it provides a measure of future cash flow. It can also be used to assess a company's financial health and make projections about future performance.
There are a number of ways to increase booked business. These include:
- Increasing sales and marketing efforts
- Offering discounts and promotions
- Improving customer service
- Developing new products and services
- Expanding into new markets
By increasing booked business, companies can improve their financial performance and position themselves for future growth.
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